Empowering people one decision at the time
JDM LAB is a research laboratory at the Department of Developmental Psychology and Socialization (DPSS) of the University of Padua. We conduct research, consulting, and outreach activities to improve people's and society's well-being.
Our mission is to improve the quality of the decisions that people make because all our actions are the result of a decision. Decades of research in psychology and behavioral economics demonstrated that our decisions are systematically biased and that, as individuals, we are very bad at predicting what will make us happy.
Everyone makes mistakes when deciding, even experts. That is why, knowing how to avoid the distortions that characterize our decisions is also fundamental for companies and public officers.
Teams that are good at discussing and deciding effectively are more productive, have less conflicts and waste less resources improving the outcomes of a company or the virtuous management of public resources.
Through choice architecture, it is possible to create conditions that promote effective decision making, to achieve goals, beat the competitors or enjoy life more.
Below are listed some of the domains in which JDM LAB is currently active:
- Everyday life decisions
- Economic decisions
- Team decisions
- Choice architecture
This is our current range of services; however, we have skillsets within our group that allow us to expand our research interests and offerings depending on your needs. JDM LAB is ever evolving and loves taking on new challenges. Don’t hesitate to contact us.
Contact us to receive more information on how we can help you improve your decisions or the decisions of your team.
Pro-environmental behaviors

In the JDM LAB, we investigate pro-environmental behaviors, especially how climate change risk perception and resource scarcity impact sustainable behavior. In order to favor pro-environmental behaviors, we need to understand how risks associated with climate change are perceived by the general public. We are also studying the processes implied in those behaviors in order to create science-based and data-driven interventions in real-world settings. Due to the complexity of climate changes is to understand how to understand all people the objective probability of this risk and the consequences of an excessive consumption of limited resources in order to encourage a more aware. Furthermore, in JDM Lab we study the processes involved in sustainable behaviors in order to create evidence-based interventions Due to the complexity of climate change, it needs to be studied from a variety of points of view, e.g., political, geographical, social, psychological, and so on. Here in the JDM LAB, we contribute to the field, focusing mainly on better understanding the perception of climate change and specific pro-environmental behaviors (e.g., consumerism of reusable products).
Our main research questions are: How do people perceive climate change, both emotionally and cognitively? How do people make decisions related to resource scarcity (for example, economic or environmental)? How can we increase sustainable behaviors?
If you find these topics interesting, you can find some reading here: